The following analytics tools can be used to monitor your website’s performance, track user behavior, and improve user experience.
- Google Analytics: One of the most popular and comprehensive web analytics tools available. It is free and provides a wide range of features such as real-time data, custom reports, and user behavior analysis. Link: https://analytics.google.com/
- Adobe Analytics: A premium web analytics tool that offers advanced features such as cross-device tracking, AI-powered insights, and predictive analytics. Link: https://www.adobe.com/analytics.html
- Matomo: An open-source web analytics platform that allows users to control their data and privacy. It offers a range of features such as real-time data, user behavior analysis, and custom reports. Link: https://matomo.org/
- Clicky: A real-time web analytics tool that provides detailed information on user behavior, including heatmaps, engagement metrics, and individual user tracking. Link: https://clicky.com/
- Piwik PRO: A premium web analytics tool that offers advanced features such as GDPR compliance, user privacy protection, and customizable dashboards. Link: https://piwik.pro/
- Mixpanel: A user-centric analytics tool that focuses on tracking user actions and engagement. It offers features such as funnel analysis, retention metrics, and A/B testing. Link: https://mixpanel.com/
- Heap Analytics: An automated web analytics tool that tracks user behavior and provides insights on how to improve website performance. It offers features such as retroactive event tracking, funnel analysis, and user segmentation. Link: https://heap.io/
- Woopra: A real-time web analytics tool that provides a complete view of user behavior across multiple touchpoints. It offers features such as customer profiles, journey tracking, and engagement metrics. Link: https://www.woopra.com/
- Open Web Analytics: An open-source web analytics platform that allows users to track and analyze user behavior on their website. It offers features such as real-time data, custom reports, and user segmentation. Link: https://www.openwebanalytics.com/
- Statcounter: A real-time web analytics tool that provides detailed information on user behavior, including engagement metrics, geographic data, and individual user tracking. Link: https://statcounter.com/
- SEMrush: A comprehensive SEO and web analytics tool that offers features such as keyword research, site audit, and competitor analysis. Link: https://www.semrush.com/
- Ahrefs: A popular SEO and web analytics tool that offers features such as backlink analysis, keyword research, and competitor analysis. Link: https://ahrefs.com/
- Moz Pro: A comprehensive SEO and web analytics tool that offers features such as site audit, keyword research, and link analysis. Link: https://moz.com/products/pro
- Crazy Egg: A visual web analytics tool that provides heatmaps, clickmaps, and scrollmaps to help understand user behavior. Link: https://www.crazyegg.com/
- Kissmetrics: A user-centric web analytics tool that focuses on tracking user behavior and engagement across multiple channels. It offers features such as cohort analysis, A/B testing, and funnel analysis. Link: https://www.kissmetrics.com/
- Lucky Orange: A real-time web analytics tool that provides heatmaps, live chat, and session recordings to help understand user behavior. Link: https://www.luckyorange.com/
- Hotjar: A user-centric web analytics tool that provides heatmaps, surveys, and session recordings to help understand user behavior. Link: https://www.hotjar.com/
- Finteza: A real-time web analytics tool that provides detailed information on user behavior, including engagement metrics, conversion tracking, and audience segmentation.