Email Marketing Tools

Email marketing is a digital marketing strategy that involves sending commercial messages, typically in the form of email newsletters, promotional campaigns, or transactional emails, to a targeted audience.

The primary goal of email marketing is to build and maintain relationships with customers and prospects, promote brand awareness, and drive revenue. Email marketing can be used for a variety of purposes, such as promoting products or services, sharing news or updates, providing exclusive offers, or nurturing leads.

Email marketing tools are software platforms designed to help businesses create, send, and track email campaigns to a targeted audience. These tools typically provide features such as customizable email templates, automation, segmentation, list management, analytics, and A/B testing. To learn more about how to choose and email marketing software, read this article.

Mailchimp – Mailchimp is a popular email marketing platform that allows businesses to design and send marketing emails, newsletters, and automated campaigns. It offers email templates, audience segmentation, automation, and analytics. Users can track opens, clicks, and subscriber activity to optimize their campaigns. Mailchimp also integrates with other marketing tools like social media, landing page builders, and e-commerce platforms.
Constant Contact – Constant Contact is an email marketing tool that enables businesses to create and send professional-looking emails, newsletters, and surveys. It offers customizable templates, automation, and integrations with other marketing tools. Constant Contact also provides real-time tracking and reporting features to help businesses monitor their campaigns and adjust their strategies accordingly.
Campaign Monitor – Campaign Monitor is a powerful email marketing platform that allows businesses to create and send visually stunning emails and newsletters. It offers a drag-and-drop email builder, automation workflows, and analytics. Campaign Monitor’s smart segmenting and targeting features enable businesses to personalize their email campaigns and deliver targeted messages to their subscribers.
AWeber – AWeber is an email marketing tool that helps businesses create and send professional-looking emails and newsletters. It offers customizable templates, automation, and email analytics. AWeber also provides landing page builders and integration with e-commerce platforms to help businesses drive conversions and sales.
GetResponse – GetResponse is a comprehensive email marketing tool that allows businesses to create and send marketing emails, newsletters, and landing pages. It offers email templates, automation, landing pages, and analytics. GetResponse’s advanced automation features enable businesses to create complex workflows that send targeted messages to their subscribers based on their behavior.
ActiveCampaign – ActiveCampaign is a marketing automation tool that offers email marketing, CRM, automation, and analytics. It allows businesses to send targeted messages to their subscribers based on their behavior, preferences, and interactions. ActiveCampaign also provides lead scoring, segmentation, and personalized content features to help businesses deliver relevant messages and drive conversions.
HubSpot – HubSpot is a comprehensive marketing automation tool that offers email marketing, CRM, automation, and analytics. It allows businesses to create and send personalized emails, track customer behavior, and optimize their campaigns. HubSpot also provides lead nurturing, scoring, and management features to help businesses convert leads into customers.
ConvertKit – ConvertKit is an email marketing platform designed for bloggers and content creators. It offers customizable templates, automation, and analytics. ConvertKit’s segmentation and tagging features enable businesses to personalize their emails and deliver relevant content to their subscribers. ConvertKit also provides integrations with other marketing tools like WordPress, Shopify, and Stripe.
Sendinblue – Sendinblue is a marketing automation tool that offers email marketing, SMS marketing, chat, and automation. It allows businesses to create and send personalized emails, track customer behavior, and automate their campaigns. Sendinblue also provides advanced reporting and analytics features to help businesses optimize their campaigns and improve their ROI.
Drip – Drip is an e-commerce email marketing tool that offers segmentation, automation, and analytics. It allows businesses to create and send targeted emails, track customer behavior, and automate their campaigns. Drip also provides integrations with e-commerce platforms like Shopify, WooCommerce, and Magento to help businesses drive sales and revenue.
Emma – Emma is an email marketing platform that offers customizable templates, automation, and analytics. It allows businesses to create and send visually stunning emails and newsletters, track customer behavior, and optimize their campaigns. Emma’s personalization and segmentation features enable businesses to deliver relevant messages to their subscribers and drive engagement.
Pardot – Pardot is a B2B marketing automation tool that offers email marketing, lead generation, CRM, and analytics. It allows businesses to create and send targeted emails, track customer behavior, and automate their campaigns. Pardot’s lead scoring and nurturing features enable businesses to identify and prioritize their best leads and convert them into customers.
Keap – Keap is an all-in-one CRM and marketing automation tool that offers email marketing, lead generation, and analytics. It allows businesses to create and send personalized emails, track customer behavior, and automate their campaigns. Keap’s CRM features enable businesses to manage their leads and customers, schedule appointments, and send quotes and invoices.
Omnisend – Omnisend is an omnichannel marketing automation platform that offers email marketing, SMS marketing, push notifications, and automation. It allows businesses to create and send personalized emails and messages, track customer behavior, and automate their campaigns. Omnisend’s segmentation and targeting features enable businesses to deliver relevant messages to their subscribers and customers across multiple channels.
MailerLite – MailerLite is a simple email marketing platform that offers customizable templates, automation, and analytics. It allows businesses to create and send professional-looking emails and newsletters, track customer behavior, and optimize their campaigns. MailerLite’s A/B testing and reporting features enable businesses to experiment with different strategies and improve their ROI.
Klaviyo – Klaviyo is an email marketing and automation tool designed for e-commerce businesses. It offers segmentation, automation, and analytics. It allows businesses to create and send targeted emails and messages, track customer behavior, and automate their campaigns. Klaviyo’s integration with e-commerce platforms like Shopify, WooCommerce, and Magento enables businesses to track and analyze their sales data and optimize their campaigns accordingly.
SalesHandy – SalesHandy is a sales engagement platform that offers email marketing, sales automation, and analytics. It allows businesses to create and send personalized emails, track customer behavior, and automate their sales process. SalesHandy’s CRM integration and tracking features enable businesses to manage their sales pipeline and optimize their sales strategy.
Mailjet – Mailjet is a collaborative email marketing platform that offers customizable templates, automation, and analytics. It allows businesses to create and send professional-looking emails and newsletters, track customer behavior, and optimize their campaigns. Mailjet’s collaboration and teamwork features enable businesses to work together on their campaigns and improve their productivity.
SendX – SendX is a simple and affordable email marketing platform that offers customizable templates, automation, and analytics. It allows businesses to create and send professional-looking emails and newsletters, track customer behavior, and optimize their campaigns. SendX’s automation and personalization features enable businesses to deliver targeted messages to their subscribers and customers.
Benchmark Email – Benchmark Email is an email marketing platform that offers customizable templates, automation, and analytics. It allows businesses to create and send professional-looking emails and newsletters, track customer behavior, and optimize their campaigns. Benchmark Email’s A/B testing and reporting features enable businesses to experiment with different strategies and improve their ROI.
iContact – An email marketing platform that offers customizable templates, automation, and analytics.
Omnisend – An e-commerce email marketing tool that offers segmentation, automation, and analytics.
VerticalResponse – An email marketing platform that offers customizable templates, automation, and analytics.

Overall, email marketing tools can be a valuable asset for businesses of all sizes and industries, helping them to engage with their audience and achieve their marketing goals.