Google Analytics: This is a free web analytics service that tracks and reports website traffic. With Google Analytics, you can measure and analyze your website’s performance, such as the number of visitors, pageviews, bounce rate, and conversion rate.
Google Search Console: This tool allows you to monitor your website’s presence in Google search results. You can see how your pages are indexed, monitor your site’s performance, and receive alerts if there are any issues with your website.
Yoast SEO: This is a popular WordPress plugin that helps you optimize your website for search engines. It provides tools to improve your content’s readability, keyword optimization, and metadata.
SEMrush: This is a powerful tool for keyword research, competitor analysis, and tracking your website’s search engine rankings. SEMrush provides insights into your website’s traffic, backlinks, and social media engagement.
Ahrefs: This is another comprehensive SEO tool that provides backlink analysis, keyword research, and content analysis. Ahrefs is especially useful for tracking your website’s backlinks and monitoring your competitors’ backlink profiles.
Google PageSpeed Insights: This tool analyzes the performance of your website’s pages and provides suggestions to improve their speed and usability. A fast-loading website can improve user experience and search engine rankings.
Pingdom: This tool monitors your website’s uptime and performance, alerting you if there are any issues. It provides detailed reports on your website’s load time, page size, and other metrics.